Skip to content
VIP Logic UK

Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in final negotiations to sell a portion of his shareholding in the Mercedes F1 outfit.

The deal estimates the Mercedes team at £4.6bn – a record for a Formula 1 squad – after the McLaren team were valued at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, would sell a stake approximately five percent.

Wolff, aged 53 would stay on as team principal and CEO should the deal proceed.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos Group, who each also own one-third of the company.

An official representative said: "We are providing no official statement on the matter. The governance of the team will remain unaltered, and all three partners are fully committed to continued achievements of Mercedes-Benz in F1."

Financial Growth

The deal would represent a significant increase in worth of Mercedes F1 since Ineos Group acquired its stake for £208 million in 2022.

This surge demonstrates the expansion in valuations of Formula 1 outfits recently as a consequence of the growing popularity of the sport around the world.

This trend was evident with the box-office performance of the F1 movie starring Brad Pitt, which was released in summer 2023 and earned more than $630m (£458m) at the box office.

It is the actor's top-grossing film and the most successful sports film to date.

Present Standings

The Mercedes team are runner-up in the constructors' championship, behind McLaren, with three races left this season.

Their lead driver British driver George Russell has won 2 of the 21 grands prix so far and is fourth in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

JB
About the author

Justin Baker

Elena Vance is a seasoned IT consultant specializing in cloud computing and cybersecurity, with over a decade of experience helping businesses enhance their digital capabilities.

VIP Logic UK

Type to search articles.